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How To Use Self Promotion Ethically

Posted by Online Marketing on Monday, August 6, 2012

By Loree Provosty

Not everybody enjoys self promotion and perhaps it's because they lack self confidence. If you are in business for yourself, then you can't totally avoid doing it which can be a killer. One possibility is to put your business card up, but that may not fit with what you do online. Maybe try looking at it as marketing because that takes the "self" out of the picture. What you'll find here are three powerful self promotion methods that are not so hard to take action on.

Advertise your business or your services on Craigslist, even though it's true that Craigslist has earned quite a terrible reputation for itself lately. You may find it useful to do some extra reading before posting an ad for your services because there are a few tricks and tips for better results. This is just a place for posting free ads, and many millions of people visit it every day. You will need to make your ad standout which begins with the headline- you must stop them cold. The number one rule with advertising is to test, and you can test as many ads as you like but not all at once. Be genuinely enthusiastic about the products and services you are promoting, even (especially) when they are your own. Other people tend to take notice when they see someone who really believes in what he's doing. It's true that you can attract people with your energy and spirit, and that's what we're talking about here. Some people have built fortunes mainly on their great enthusiasm for what they were promoting. You must have some kind of feeling for what you're promoting otherwise it fizzles.

You never want to spam anyone, but you can find times when it's all right to send an email. You can find lists to rent and such that make this method make better use of leveraging principles. All you have to do if you rent a list is then send an email but avoid coming on too strongly.

People can take advantage of the things others can make available, and this is done in business all the time. The reason for this is they may return the favor one day and introduce you to someone. It also proves that you simply want to help others as much as you can, and this might not feel like self promotion because it isn't blatant or loud. It is, however, one of the best methods of self promotion and that is because it is subtle.

If you think all self promotions is something to avoid, then you need to get a better understanding of what it means. The good news is that most of these things do not have to feel obnoxious. Once you look at all this more objectively, then you'll feel better about what it's all about.

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