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Black Hat SEO: The Best Way To Get A Penalisation From Google

Posted by Online Marketing on Saturday, August 25, 2012

By Anne Austin

Search engine optimisation is a precise art. All result-oriented SEO campaigns are fundamentally congruent and interrelated to be part of a business marketing equation that effectively works.

Interestingly, web pages that seem to be ranking successfully have the crucial elements: meaningful content, indexable pages, search engine-friendly site structure and powerful web design.

Another question that captures the attention of most internet specialists is this: is there a way to determine what performs be done to wound website rankings? Fortunately, Google has specified certain methods that can potentially damage your online identity.

Meet, greet and beat these black hat SEO strategies that can earn your site a Google penalty:

Keyword stuffing is without doubt a blunder. The keyword density is in fact already a thing of the past, a fable that focuses on exaggerated dilution of keywords. The danger of this black hat method is that stimulates you to settle for a copy that sounds awkward, robotic and ultimately, irrelevant to the users.

Unnatural link building is more serious than you think it is. Manipulating your link acquisition processes through paid links and reciprocal links is disadvantageous for your website, mainly because search engine algorithms today are designed to detect anything that smells fishy. Once you are caught, anticipate a penalisation that is painful for you to remember.

Don't hide content from your online users. Are you showing content to search engine crawlers but not to your site visitors? Such deed, referred to as cloaking, is a direct violation of Google's guidelines. Some websites take cloaking to another level, and even employment similar colors for the text and background elements of their website.

Say no to duplicate content. Ornament your site with relevant, legitimate and well-written material that has value for your site visitors. Good content, as they say, possesses the potential of spicing up your rankings in organic search results.

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