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3 Mistakes You Need to Avoid in Advertising

Posted by Online Marketing on Sunday, September 9, 2012

By Kelly Boyle

Putting together an advertising campaign should be no harder than building a website. But that does not equate to having a campaign that works because advertising mistakes are easy to make. There are mistakes you could make that you might not be aware of. The knowledge you need to find will depend heavily on your advertising strategy. So it's best to decide how you want to market and advertise your products before going too far. Below are three very common mistakes many people make in their own advertising strategies that could easily be avoided.

Try to think outside the square with your own advertising and don't just copy what everyone else is doing. You want your ads to stand out instead of being seen as just the same. Yet, you could have an ad that looks completely different to everyone else's, but if the theme is similar you still blend in. If you believe looking a bit different is enough, think about how many ads appear during the holiday season that look a bit different, but all contain essentially the same thing. People don't act based on your ad's design, but they do take notice of the message you offer. It's really important to keep a careful watch on what your competitors are doing. When you know what they're doing, you'll know what to avoid in your own ads.

If you stand out, that is a good thing. But if you are too different, your marketing efforts may dismally fail. In many ways, ads are placed which are not appropriate for the market, which can hurt business dramatically. Sometimes a cute picture will be placed in an ad for absolutely no reason. That is harkening to Madison Avenue ad agencies who specialize in untargeted, branding types of ads. You need to make highly targeted ads that cater to your audience every time. Market and advertise your business and whatever it is you sell and forget trying to be cute.

When it comes to landing pages, you need to test them - if you don't, you're leaving money on the table. This is the first impression that people will have of you and your business. It is the second step of your advertising funnel. If you want to gather more leads, or sell more products or services, split testing is an absolute necessity. You need to test your current page, against another page using simple A/B testing. You need to start with your headline. This is what people see initially. The headline is what sells the rest of the page. It is very important for this reason.

You need to place your ads, and prevent advertising mistakes, by testing them in every way possible. You need to choose between doing paid for ads are utilizing established marketing methods that have been shown to work. People that do this are typically afraid of losing, which is why they never do anything else. Not every campaign you run will make money, but learning how to be profitable will not take forever. Once done, then you'll have a skill you can rely on for your lifetime.

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