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Why You Need To Have A Business Blog To Have A Booming Internet Business

Posted by Online Marketing on Monday, July 16, 2012

By Craig Kayne

Perhaps you are mystified why you need a business blog, if your business is already doing well with lots of website traffic. In order to maintain your current business success, or improve on it, your business approach needs to now include an online blog. Keeping your current base of consumers and getting it to grow on an ongoing basis, it is vital to have a business blog. It can add value to a site that is already profitable, which wouldn't be possible without making use of a business blog.

With a static site, there's no sense that there is an actual person behind it. People like to know there is a real person, who will respond when a question is asked. A site which is solely text and a few pretty graphics is not enough. Your buyers can post comments and questions on your blog, to which you can respond in person, allowing you to develop a connection with your customers, something that you cannot do with a static website. With all of the social networking around, people enjoy interaction, especially before they think about ordering any product. With a blog, the content may be kept up to date frequently, so the people can have the latest information. You can be sharing information which is new and appropriate.

Webmasters are completely aware that 80% of their traffic comes from the search engines. The best way to obtain relevant website traffic is via the search engines. When you've got specific services or products, people will find them if they're looking for them by way of search queries. This way highly relevant website traffic is pushed to your site. To get on the search engines without much of a hassle, the pages have to be indexed, which takes place faster with blogs than static pages.

Traffic is a lot more easily sent to a blog than a static web site, because of the ping functionality which blogs have. Whenever a new blog post is made, it is pinged, letting the search engines know that fresh content has been put on the site. Search engine bots then scuttle over to your blog to determine if the content is original and brand new. If the bots are satisfied, your new content will be indexed and will be shown in the search engine results for queries with the content's keywords. The next part of the tactic to get plenty of traffic is to get your pages ranked highly.

Once you publish a new blog post the internal links on your blog are updated accordingly, something that cannot be done with static pages. With these the linking is a manual task, as is the creation of a sitemap. You end up wasting a whole lot of your time doing a technical aspect, that is instantly done on a blog. With a blogging site, you can be using your efforts to be running your company. For anybody with an internet business, a business blog is fast becoming essential.

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