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Using Article Marketing The Right Way

Posted by Online Marketing on Monday, October 1, 2012

By Brent Peterson

Even though article marketing is quite simplistic in its basic form, using article marketing effectively to promote your business can be a little tricky. While SEO and SEM marketing might be your eventual goal, writing articles and publishing them is a great way to bring readers interested in your particular niche to your website.

If you think that all there is to article marketing is writing a few short reports and then submitting them to online article directories then you are missing the real power of what articles can do for your business. Where most people get stuck is in actually writing their first articles. Most of us haven't written a report or an article since college or even high school. Our writing skills might not be what we remember them to be and you might become a little frustrated with your first attempts at writing an article. If your writing skills haven't been exercises in some time it might take you a few tries before you start to get the swing of things again. Article marketing is probably a little more involved than simple writing an article though.

Writing helpful articles and using these articles to market your business is often the center of any good SEO campaign. Writing clever and helpful articles that your potential customers are going to like that cause them to want to read more written by you not only helps your SEO but it appeals to your customer's psychological desire to do business with someone that has offered help in advance. Helping people should be your first priority while gaining favor in the eyes of search engines should be secondary.

Even though publishing articles online can help your search engine rankings, when done incorrectly, article marketing can come back to bite you pretty hard. Some seo firms believe that more is better and they often blast articles out into cyberspace without much thought to where these articles are going to land. A ton of backlinks is good but it is actually backlinks from respected websites with high page rank that will really help you when it comes to SEO. Poorly written articles published to questionable websites can actually ruin an otherwise good SEO campaign. It can take thousands of links from these poor websites to equal one link from a really authoritative website and this should give you something to think about. Do you want to work hard or smart when it comes to your search engine optimization?

A really powerful marketing campaign using articles needs to include many different factors. Articles that are crafted with a good title that leads to interesting and informative content that captivates your reader with a closing that makes your reader want to visit your website is the way to go. Technical elements like latent keywords, keyword density and other forms of optimization come into play when you are writing an article for a marketing campaign for your business. Overall readability is crucial though and actually is more helpful in the long run for both search engine optimization and when it comes to marketing your business online.

Getting your article into the hands of publishers that have websites with the readership that you're looking for is the key to successful article marketing. Doing guest blog posts and getting your article syndicated is a surefire way to use article marketing successfully to promote your business.

If article marketing interests you I suggest that you give it a try. You know your subject matter better than any hired writer. It might be difficult to write the first few articles but in time, writing articles will become second nature. If you have at least a high school education and you can remember how to write a short report then you can become successful at article marketing. You can promote your own business using this free method that is the basis of any good online marketing campaign.

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